Advertising Strategy
Nothing as difficult as finding simplicity
PAGUS is an innovative and technically complicated research project for measuring the visual impact of buildings on the environment. It results from the collaboration between the Public Works Agency of the Andalusian Regional Government and the Spanish National University of Distance Education (UNED). Explaining such complex content simply was a challenge. Read more.
Our work:
Communication strategy
Creative content on the website
A strategy for a transformative plan
Lots of teamwork, 200% confidentiality, and a proper brain squeeze. This was the experience of collaborating with the Andalusian Regional Government team that created the foundations for the smart transformation of this region. Read more.
Our work:
Communication strategy
Conducting Design Thinking workshops
The reality of circular migration
The Mares II Project coordinates circular migration between Spain and Morocco, within the Operational Program for Cross-Border Cooperation Spain-External Borders framework, with the support of the ERDF Funds of the European Union.
Our work:
Communication strategy
Facilitation sessions
Corporate video script
Branding & Brand Guidelines
The thrilling challenge of creating a brand name
What was Amàre's name before it was called Amàre? The creation of the naming for this hotel chain was only the beginning. Since then, we have continued to shape the brand's mood through different advertising formats.
Our work:
Naming
Brand Guidelines
Creative content on the website and advertising campaigns
Loyalty is a five-star feeling
In our strategic consulting work for the Precise hotel chain, we proposed to create a Loyalty Club. The project went ahead, supported by a five-star branding design.
Our work:
Naming
Brand launch strategy
Creative content writing
A brand story born from the ground
Inter Oliva is a leading Spanish company in the international export of table olives. He sought to create a corporate ideology that valued the work of farmers and their respect for the land.
Our work:
Brand story creation
Brand Guidelines
Creative content writing
Cultural Projects
Bicentennial of the Independence of Latin America
To commemorate the Bicentennial of the Independence of the Latin American Countries, the Faculty of Fine Arts of Seville organized an Exhibition that brought together the stories of a Round Trip Freedom.
Our work:
Historical documentation labour
Museum content writing
Museu do Café, a cultural proposal by Delta Cafe
Writing poetry, stories, graphic novels ... any genre, any format, to dress a museum based on the coffee & friendship binomial.
It was a good 'blend' of Spanish and Portuguese. A fun exercise in creative writing that left a caffeine aftertaste in our portfolio.
Our work:
Museum content writing
The challenge of bringing culture to the street
In this campaign for International Museum Day, we encouraged people to take selfies in the middle of the street. To do this, we put up photocalls and distributed merchandising at the door of the museums. So far, there is nothing unusual. Only we did it in 2008 when the word 'selfie' was not yet used.
Our work:
Creative content writing
Corporate Responsibility
AENA Foundation, a case study of CSR
How to communicate a Corporate Social Responsibility project? The first requirement is to create a transparent and trustworthy message. Supported by understandable facts and figures, without makeup. A positive and exciting text, but one that is not triumphalist or overpromising.
Our work:
Creative content writing for interactive exhibition
and merchandising.
IDEA Agency and its internal communication
Making the intranet more friendly, writing a tale or preparing a manual to help emotionally relocating offices. These are just some examples of the actions developed within the IDEA Agency's internal communication plan.
Our work:
Creative content writing for the intranet
and merchandising.
Ethics and banking, finally togethers
For the launch of Fiare's banking operations in Spain, this work allowed us to delve into the exciting model of Ethical Banking, learning about its principles and how it works.
Our work:
Communication Strategy
Crisis management manual