"My tactic is took at you

To learn how you are

Love you as you are.

My tactic is to talk to you

And listen to you

And construct with words

An indestructible bridge"

Mario Benedetti

Fragment of Tactics and Strategy


Some projects grow by themselves and become mature. So they claim autonomy, even a proper noun. This is the case of PALABRA_.

PALABRA_ is an atelier specialized in communication. Hence its name, so simple and at the same time so revealing (PALABRA_ means 'word' in Spanish).

Thanks to all colleagues, collaborators, advertisers, students, masters and friends who have supported this project since you are the best part of it.


We will enjoy the journey together.