"My tactic is took at you
To learn how you are
Love you as you are.
My tactic is to talk to you
And listen to you
And construct with words
An indestructible bridge"
Fragment of Tactics and Strategy
Some projects grow by themselves and become mature. So they claim autonomy, even a proper noun. This is the case of PALABRA_.
PALABRA_ is an atelier specialized in communication. Hence its name, so simple and at the same time so revealing (PALABRA_ means 'word' in Spanish).
Thanks to all colleagues, collaborators, advertisers, students, masters and friends who have supported this project since you are the best part of it.
We will enjoy the journey together.
La comunicación es todo. Un lazo. Un guiño. Un camino que recorrer juntos.
Nuestro trabajo es comunicar. No importa si lo llamamos publicidad, arte, cultura o estrategia.
Es unir. Es llegar.
Communication is everything. A tie. A message. A wink. A path to travel together.
Our job is to communicate. It doesn't matter if we call it Advertising, Art, Culture, or Strategy.
It is to unite. It is to reach.