The challenge of learning, the challenge of teaching

Isabel Palomo

Doctor in Communication, International Mention, Cum Laude.

Practitioner in Communication & Advertising.

Professor at university centers.

Researcher and Honorary Assistant at the University of Seville


Teaching

Since 2007, he has been a professor at university centres, in Bachelor's and Master's Degrees.

Publications

Congresses

Active participant in international conferences specialized in Advertising and Social Sciences.


Teaching experience in:

Training for organizations

I organize personalized courses for organizations that seek to improve their communication skills, as was the case with SANDETEL, the Andalusian Society for the Development of Communications. Especially for those organizations facing restructuring and change processes.

International experience

In 2020-2021, I had the extraordinary opportunity to do an internship at the Faculty of Creative Industries of Vilnius Tech University (Lithuania). In addition, living outside my country of origin is an excellent chance to learn new communication and management models.

 

Innovative approach

I am convinced that innovation is the lever that drives change. I try to incorporate it into my career as a professor and advertising practitioner, with methodologies such as Design Thinking. If you are interested in this topic, you can read more in my latest paper.


My last papers

Descarga
Design Thinking: An Innovative Educational Method in Advertising
Vadyba, Journal of Management
IPD_Vadyba.pdf
Documento Adobe Acrobat 552.4 KB
Descarga
Del mito a la viralidad. El caso de la campaña de de Cruzcampo que resucitó a Lola Flores
aDResearch ESIC
IPD_aDResearch.pdf
Documento Adobe Acrobat 996 Bytes